News release for immediate use
Amy Childs supports Wear What You Wish!
Make-A-Wish® UK ambassador Amy Childs has launched the charity’s new fundraising initiative, Wear What You Wish, by dressing up as what she wished to be when she was a child… a pop star!
Amy wished to be a pop star when she was a child, specifically the pop star Geri Halliwell! Amy is now calling on people to dress up as what they wish or wished to be when growing up, and take part in Wear What You Wish for Make-A-Wish, the charity that grants magical wishes to children and young people fighting life-threatening conditions.
Wear What You Wish is a chance for people to organise a day in the community, workplace or school – where, for a donation, everyone dresses up as what they wished to be when they were children. Supporters are advised to hold the event on World Wish Day®, 29 April, the anniversary of the first ever wish granted. However, an event can be held at any time of year.
Amy said: “I am proud to launch this new initiative and encourage people to join in with Wear What You Wish on World Wish Day. Whether you wished to be a pop star, fireman or doctor, this is your opportunity to dress up for the day and raise funds to help grant more magical wishes to deserving children and young people.”
To sign up and download the Wear What You Wish fundraising pack, click here: make-a-wish.org.uk/wwyw.
There are currently 20,000 children and young people in the UK fighting a life-threatening condition. In 2015 Make-A-Wish wants to grant 1,000 wishes and needs to raise £7.5 million in order to achieve this. Make-A-Wish receives no government funding – so every donation really does count.
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For more information about this news release please contact:
Charlotte Capper: T: 01276 405093 M: 07557563214 E: firstname.lastname@example.org
Notes to editors:
- Amy is available for interview on request.
- A video of Amy speaking about Wear What You Wish can be seen here: http://youtu.be/-urjANeW-Oc
- April 29th is World Wish Day®, marking the day in 1980 when Chris Greicius received his wish to be a police officer in America. His wish inspired the creation of Make-A-Wish.
- Make-A-Wish UK was formed in 1986. The very first wish was granted to Anthony from Liverpool, who was diagnosed with a brain tumour. His wish was to go on holiday.
- World Wish Day should always be italicised and must be referred to as World Wish Day®in the first instance. Thereafter World Wish Day is suitable.
- Please note that Make-A-Wish does not use phrases such as ‘terminally ill’ in order to respect the sensitive nature of life-threatening conditions and what they mean to children and young people and their families. We would ask that this approach is followed and that the term ‘life-threatening conditions’ is used in material for publication.
- Make-A-Wish should be referred to as Make-A-Wish® UK in the first instance. Thereafter ‘Make-A-Wish’ or ‘Make-A-Wish UK’ is suitable. We would ask that you try to keep ‘Make-A-Wish’ on the same line.
- Make-A-Wish grants magical wishes to children and young people fighting life-threatening conditions. The charity was founded in the UK in 1986. Registered charity number: 295672/SC037479 www.make-a-wish.org.uk.